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About Big & Fit

Who We Are

Big & Fit Sports Nutrition is a leading UAE-based performance nutrition company established in 2004. With branches across Abu Dhabi and Dubai and a strong online presence, we serve athletes, bodybuilders, fitness professionals, and health-focused individuals with authentic, certified supplements and trusted expert support.

BIG & FIT has expanded into producing products under its own private label by partnering with leading European manufacturing facilities, while also operating a dedicated local repackaging line for selected European-produced products. This integrated approach ensures consistent quality, regulatory compliance, and full control over the final product under the BIG & FIT brand identity.

As the official distributor of Scitec Nutrition, Syntrax, Big Man and Hype Supplements, Big & Fit provides both retail customers and wholesale partners with consistent, high-quality sports nutrition backed by strict quality control and temperature-controlled delivery.

Today, Big & Fit is recognized as one of the UAE’s most established and trusted performance nutrition platforms serving thousands of customers monthly and supporting a growing athletic community.

Our Story

Our Story

The Big & Fit story began with a professional partnership that brought together Mr. Omar Al Marzouqi and Mr. Issam Albayyouk, united by a shared passion for sports, bodybuilding, and performance nutrition.

Prior to the launch of Big & Fit, Mr. Issam Albayyouk had been actively involved in the nutritional supplements trade since 1999, importing certified products from the United States. This early experience built strong technical knowledge of supplement quality, sourcing, and market needs, forming the foundation for the brand.

At the end of 2003, this partnership led to the opening of the first Big & Fit branch in Abu Dhabi, with a clear objective:
to provide genuine, high-quality sports nutrition in a market challenged by counterfeit products and limited professional guidance.

Since then, the founders have continued to develop the business together, expanding into wholesale distribution, launching a strong online platform, and introducing science-backed stacks that simplify supplement selection for athletes at every level.

Today, after more than 20 years of continuous growth, Big & Fit has evolved into a complete performance ecosystem built on experience, authenticity, and trusted results.

Our Mission

To provide authentic, certified supplements upheld by strict quality and delivery standards; to empower athletes with expert guidance and science-backed stacks tailored to their personal goals; and to deliver a complete fitness ecosystem that includes supplements, accessories, consultation, and community support.

Our Vision

Our Vision

To become the UAE’s most trusted and influential performance nutrition platform empowering every athlete through science, authenticity, and verified quality.

What We Stand For

Science • Authenticity • Quality

Authenticity

Certified, original products only. No shortcuts, no compromises.

Performance

Every solution we offer is designed to improve strength, endurance, recovery, and physical results.

Expertise

Our team includes PTs, nutrition advisors, and experienced athletes who guide customers with real knowledge.

Trust

Strict control over product storage, temperature, shipping, and service — from supplier to athlete.

Community

Long-term support for gyms, PTs, and athletes across the UAE.

Integrity

Clear communication, honest recommendations, and zero exaggeration.

What We Offer

What We Offer

Big & Fit provides a full suite of performance products and services, including:

Products • Services • Delivery

Certified Sports Supplements

Protein powders, creatine, amino acids, BCAAs, pre-workouts, vitamins, fat burners, and more.

Goal-Based Stacks

Science-backed combinations designed for muscle gain, strength, cutting, endurance, and recovery.

Healthy Performance Snacks

Protein bars, cookies, chips, and functional high-protein treats.

Accessories

Belts, gloves, straps, resistance tools, and gym essentials.

Expert Nutrition Guidance

PTs and advisors who help customers choose the right products for their goals.

Temperature-Controlled Delivery

Products delivered in refrigerated vehicles and thermal bags to protect potency.

Wholesale & Distribution

Supporting gyms, PT networks, retail stores, and GCC distributors with consistent, reliable supply.

Big & Fit Performance Nutrition • Wholesale • Distribution
Why Choose Big & Fit

Why Choose Big & Fit

01

Controlled Authenticity & Brand Protection

We supply only certified, lab-verified supplements with strict control over sourcing, storage, and handling to protect product integrity and partner reputation.

02

Authorized Distribution & Integrated Model

Official distributor of globally trusted brands, operating a unified retail, wholesale, and e-commerce system that ensures consistency, availability, and market stability.

03

High Profitability with Flexible Terms

Industry-leading wholesale margins of 40% to 50%, supported by flexible credit facilities that enable healthy cash flow and scalable growth.

04

Expert-Led Product Strategy

Product selection, stacks, and recommendations are guided by qualified professionals and real performance experience, not trends or short-term demand.

05

Active Partner Support & Market Activation

We invest in partner success through training, product launches, gym activations, events, and community initiatives. We do not only supply products; we support partners in selling and building trust.

06

Smart Inventory Optimization

Partners are supported in replacing slow-moving SKUs with high-demand products, improving shelf efficiency, turnover, and revenue per square meter.

07

Operational Reliability & Market Experience

Temperature-controlled logistics, disciplined inventory management, and over 20 years of market experience ensure reliable supply and long-term partnership confidence.

Our Services

  • Home delivery.
  • Nutrition advisor.
  • Retail nutrition supplements.
  • Prepare fresh juices and smoothies.(AL Wahda Branch)
  • Retail training accessories, Gym Equipment and workout clothes.
  • Track our Client performance to support their aim and maintain their diet regime as well.

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